Professional Summary
Media Buyer with 5 years of experience orchestrating high-impact digital campaigns that drive brand awareness and lead generation. Proficient in multi-channel planning, budget optimisation, and performance analytics, enabling data-driven decisions that improve ROI. Currently manages ₹2.5 crore annual media spend across social, search, and programmatic channels for a leading e-commerce platform.
Skills
- CRM
- Communication
- Marketing
- Digital Media Buying
- Analytics
Experience
Media Buyer — Belong
- Directed ₹2.5 crore annual media budget across Facebook, Instagram, and Google Ads, achieving 4.5x return on ad spend.
- Launched campaigns generating 150,000 qualified leads over 12 months through A/B testing and audience segmentation.
- Increased organic traffic by 80% year-over-year by coordinating paid and unpaid content distribution.
- Optimised weekly media performance dashboards, enabling real-time bid adjustments and budget reallocations.
- Negotiated preferred rates with regional agencies, lowering CPM by 25% while maintaining inventory quality.
Marketing Coordinator — DigiGuru LLC
- Supported ₹1.2 crore annual marketing budget, coordinating paid media, email nurture, and event sponsorships.
- Grew social following from 20,000 to 70,000 in 18 months through targeted campaigns and influencer partnerships.
- Improved conversion rates by 30% through landing page experiments and personalised email journeys.
- Created monthly performance reports for executive leadership, linking marketing activity to pipeline velocity.
- Executed virtual events with 5,000+ attendees, driving lead registration and post-event follow-up sequences.
Education
MBA
University of Sydney
Certifications
- Google Ads Certified
- Facebook Blueprint Certification
Languages
English, Hindi