Professional Summary
Social media manager with over six years of experience creating data-driven campaigns that amplify brand awareness and drive lead generation. Expert in orchestrating multi-platform strategies, measuring ROI, and fostering engagement across diverse audiences. Passionate about using analytics to optimise content and inform decision-making.
Skills
- Social Media
- Marketing
- Communication
- Leadership
- Mongodb
- Figma
- Content Strategy
- Adobe Creative Suite
- Project Management
- Analytics
- Paid Media
Experience
Social Media Manager — Digiinovix
- Launched integrated campaigns generating €400K in new business leads and increasing website conversions by 35%.
- Grew Instagram following from 5K to 25K in 18 months while maintaining an engagement rate above 6%.
- Established content calendar that improved audience interaction by 50% and reduced bounce rate to 32%.
- Implemented paid social tests that optimised ad spend, reducing cost-per-lead by 22% across platforms.
- Mentored junior coordinators on content strategy, analytics tools, and community management best practices.
Content Coordinator — JanSoch Consultancy Private Limited
- Orchestrated thought leadership campaigns that attracted 100K+ monthly visitors and positioned clients as industry authorities.
- Led social media training workshops for client leadership teams, increasing internal engagement with digital strategy.
- Won 'Best Innovation' award at India Marketing Awards for a cross-channel launch that drove 500 new subscribers.
- Developed and analysed dashboards that measured content performance against client growth KPIs.
- Negotiated media partnerships that extended brand reach and secured featured placements in top-tier publications.
Social Media Manager — Azubi-Scout.net GmbH
- Increased Facebook audience from 10K to 100K while maintaining a 4% engagement rate through targeted campaigns.
- Managed €150K annual paid social budget and optimised spend to achieve a 3:1 lead-to-customer conversion ratio.
- Created weekly performance reports that guided content planning and identified growth opportunities.
- Partnered with influencer networks to launch campaigns that generated 1M impressions and 15K signups.
- Implemented community guidelines that fostered positive interaction and reduced moderation incidents by 40%.
Education
B.A. Communications
University of Michigan
Certifications
- Google Analytics Individual Qualification
- HubSpot Content Marketing Certification
- Hootsuite Social Media Marketing Certification