Professional Summary
Senior Media Buyer with over 8 years' experience orchestrating performance-driven campaigns across digital and traditional channels. Specialises in ROI optimisation, audience segmentation, and full-funnel analytics that transform spend into measurable growth. Trusted by brands for data-informed strategy that elevates awareness and conversion.
Skills
- Communication
- Marketing
- Leadership
- Digital Strategy
- Analytics
Experience
Senior Media Buyer — ROI Magnet
- Spearheaded omnichannel campaigns generating a 5.2x ROI across paid search, social, and display.
- Optimised audiences using first-party data, increasing lead quality scores by 40%.
- Negotiated media partnerships that reduced CPM by 30% while expanding brand reach.
- Mentored junior buyers in analytics tools, elevating team's reporting accuracy and speed.
- Launched quarterly experiments that lifted conversion rates 15% through creative iteration.
Media Buyer — KoRo Handels GmbH
- Executed cross-border campaigns driving a 200% increase in D2C sales within 18 months.
- Segmented audiences based on shopping behaviour, improving retargeting ROI to 6x.
- Developed weekly dashboards that kept regional teams aligned on performance goals.
- Negotiated lower rates with digital vendors, saving €50K annually without sacrificing reach.
- Collaborated with creative teams to refresh ad copy, boosting engagement rates 25%.
Senior Media Buyer — DRIMS ALLY
- Managed ₹100M annual media budget across India, SEA, and EU markets with positive ROI.
- Pioneered A/B testing framework that improved landing page conversions by 32%.
- Presented quarterly performance reviews to C-suite, linking spend directly to revenue growth.
- Built relationships with agency partners that enhanced creative quality and timelines.
- Trained local teams on best practices for budget allocation and bid management.
Education
MBA
National University of Singapore
Certifications
- Google Ads Certification
- Facebook Blueprint Certification
- Certified Analytics Professional
Languages
English, Hindi