Professional Summary
Marketing Manager with 8+ years leading digital and content campaigns for B2B brands in Europe and Asia. Specialises in SEO-driven lead generation, multi-channel content strategy, and analytics-informed decision making. Spearheading brand awareness initiatives that blend storytelling with measurable growth.
Skills
- Marketing
- Communication
- Leadership
- SEO
- Social Media
- CRM
- GO
- Project Management
- Content Strategy
- Spark
- Account Management
- Excel
- Google Analytics
- Email Marketing
Experience
Marketing Manager — smartkündigen OHG
- Launched campaigns generating 320k+ annual site visits and 5k+ qualified leads via SEO and content syndication.
- Increased organic traffic by 150% year-over-year while maintaining top 3 SERP positions for core keywords.
- Built and mentored a four-person marketing team, establishing KPIs and performance reporting.
- Optimised email nurture programmes, boosting MQL-to-SQL conversion rates from 12% to 21% in a year.
- Spearheaded rebranding initiative that improved Net Promoter Score (NPS) from 32 to 49 across customer segments.
Marketing Coordinator — Silver Pumps & Motors
- Coordinated regional campaigns that drove a 60% increase in inbound inquiries across India and Southeast Asia.
- Executed social media strategy that grew LinkedIn following from 5k to 25k in 18 months with organic content.
- Managed CRM database migrations to Salesforce, improving lead scoring accuracy and sales handoff processes.
- Analysed digital performance dashboards weekly, communicating insights to regional sales leaders for optimisations.
- Produced multi-language content that supported local market launches in Tamil Nadu and Karnataka.
Marketing Manager — Westburne
- Developed lead generation funnels that delivered 40% of annual pipeline through gated content and webinars.
- Introduced marketing automation workflows that shortened lead conversion cycles by 35% with timely nurturing.
- Analysed campaign performance across digital channels, presenting quarterly insights to regional leadership.
- Established brand guidelines that unified messaging across print, digital, and event collateral.
- Negotiated vendor contracts that decreased media spend by 20% while boosting reach in target segments.
Education
B.A. Marketing
University of Florida
Certifications
- Google Analytics Individual Qualification
- HubSpot Content Marketing Certification
- Certified ScrumMaster (CSM)
Languages
German, English