Professional Summary
Visual Designer with 7 years of experience creating user-centric e-commerce experiences and cohesive brand identities. Specialises in design systems, user research, and cross-functional collaboration that drives measurable usability improvements. Recognised for delivering high-quality design assets that enhance conversion rates and customer satisfaction.
Skills
- Marketing
- Social Media
- Figma
- Adobe Creative Suite
- Photoshop
- Communication
- Illustrator
- Leadership
- GO
- User Research
- Design Systems
- Brand Strategy
Experience
Visual Designer — Angara Ecommerce Pvt. Ltd.
- Created a design system adopted across 12 products, improving consistency and reducing development handoff time by 30%.
- Conducted user research with 50+ participants that informed a complete homepage redesign, lifting conversion rates 18%.
- Designed and delivered seasonal campaign assets that increased social engagement 40% and e-commerce traffic 25%.
- Collaborated with marketing and engineering to streamline landing page testing, reducing cycle time from concept to launch by 2 weeks.
- Mentored junior designers on best practices for user-centred design and prototyping tools.
Production Designer — NAV Fund Services
- Spearheaded the rebranding initiative that refreshed NAV's visual identity and improved NPS scores by 15%.
- Managed the design pipeline for client-facing reports and presentations, ensuring 100% on-time delivery for quarterly launches.
- Developed interactive prototypes to illustrate complex financial concepts, reducing client revision cycles by 40%.
- Established a digital asset library that decreased marketing request turnaround time by 50%.
- Trained teams on design thinking methodologies to elevate the quality of internal brainstorming sessions.
Education
B.F.A. Graphic Design
University of British Columbia
Certifications
- Certified Usability Analyst
- Adobe Certified Expert (ACE) - Photoshop