Professional Summary
Ui/Ux Designer with 6 years of experience crafting intuitive digital experiences and design systems. Specialises in user-centred research, high-fidelity prototypes, and cross-functional collaboration. Passionate about translating complex problems into elegant, user-friendly solutions.
Skills
- Figma
- React
- Communication
- Javascript
- Next.Js
- Azure
- Adobe Creative Suite
- Leadership
- Marketing
- Photoshop
- Illustrator
- User Research
- Prototyping
- Design Systems
Experience
Ui/Ux Designer — ReBounZ
- Spearheaded design system adoption across three product lines, reducing component inconsistencies by 40%.
- Conducted user research with 50+ participants, uncovering pain points that informed a 25% increase in task completion rates.
- Facilitated design thinking workshops with cross-functional teams, accelerating ideation cycles and prototyping timelines.
- Delivered high-fidelity prototypes using Figma, streamlining handoffs to development and shortening release cycles by 15%.
- Mentored junior designers in user testing best practices, elevating the team's research rigor and storytelling.
Web Designer — InstaService
- Redesigned core service pages, leading to a 35% lift in form submissions and improved Net Promoter Scores.
- Established a mobile-first design approach that decreased bounce rates by 20% across key landing pages.
- Created interactive prototypes to validate concepts with stakeholders, shortening feedback loops and rework.
- Collaborated with marketing to refresh the brand identity, ensuring visual consistency across digital touchpoints.
- Optimised user flows based on analytics insights, enhancing overall journey completion rates by 18%.
Education
M.F.A. Design
Arizona State University
Certifications
- Certified Usability Analyst
- Google UX Design Professional Certificate