Professional Summary
Senior UI/UX Designer with 9 years of experience creating user-centric design systems and leading cross-functional teams. Specialises in conducting qualitative research, translating insights into actionable design improvements, and mentoring junior designers. Passionate about building intuitive digital experiences that enhance brand engagement and drive conversion.
Skills
- Figma
- Agile
- Communication
- Marketing
- Azure
- Jira
- Data Visualization
- Scrum
- Leadership
- User Research
- Prototyping
- Design Systems
Experience
Senior Ui/Ux Designer — TECEZE
- Spearheaded creation of a design system adopted across 5 products, reducing design debt by 40%.
- Conducted user research with 120 participants, uncovering insights that improved onboarding completion rates by 25%.
- Collaborated with marketing to refresh brand identity, increasing net promoter score from 32 to 54 within a year.
- Mentored a team of 4 designers through agile cycles, establishing quarterly career growth plans and feedback rituals.
- Presented usability findings to executive stakeholders, aligning product roadmaps with validated user needs.
UX Designer — Vistateq Virtuosity India Private Limited
- Designed and delivered 6 enterprise SaaS dashboards, attaining an average task completion rate of 92% in user testing.
- Facilitated design thinking workshops with cross-functional teams, generating 40+ concepts that informed quarterly roadmaps.
- Created interactive prototypes that secured stakeholder buy-in during the initial discovery phase of new product lines.
- Analyzed customer support transcripts to identify friction points, resulting in a 30% reduction in onboarding queries.
- Launched a bi-weekly design critique forum that improved collaboration and raised the bar for visual quality across the team.
Senior Ui/Ux Designer — K.R. Mangalam University
- Developed a responsive campus portal that increased student engagement by 50% through simplified navigation.
- Conducted usability testing across 3 student cohorts, translating findings into actionable recommendations for the registrar's office.
- Established the university's first design guidelines, ensuring brand consistency across digital touchpoints.
- Collaborated with faculty to create interactive learning modules that improved remote course completion rates by 15%.
- Presented design proposals to university leadership, securing funding for ongoing user research initiatives.
Education
M.F.A. Design
Penn State University
Certifications
- Certified Usability Analyst
- Design Thinking Coach
Languages
English, Hindi