Professional Summary
Content Editor with over 3 years of experience orchestrating data-driven editorial strategies for fintech and entertainment brands. Specialises in SEO optimisation, cross-channel campaigns, and audience growth programmes that deliver measurable ROI. Adept at leading remote teams and collaborating with stakeholders to elevate brand narratives across digital touchpoints.
Skills
- SEO
- Communication
- Marketing
- Social Media
- Leadership
- Content Strategy
- Analytics
- Copywriting
Experience
Content Editor — HDFC securities
- Spearheaded educational content hub that increased organic traffic by 75% and leads by 40%.
- Launched multi-format campaigns generating 900k impressions and 4% conversion to advisory signups.
- Optimised keyword strategy with tools like SEMrush, resulting in 60% more top-3 search rankings.
- Coordinated remote editorial team, maintaining deadlines and quality through clear briefs and feedback loops.
- Presented performance dashboards to executives, translating analytics into actionable content improvements.
Editorial Assistant — Koimoi.com
- Developed viral entertainment pieces that boosted social shares by 300k and newsletter signups by 15%.
- Implemented editorial calendar discipline that improved publish cadence and reduced overtime.
- Supported SEO audits that uncovered 200+ optimisation opportunities, increasing referral traffic by 50%.
- Collaborated with video team to script and promote short-form content, growing YouTube subs by 20%.
- Facilitated influencer partnerships that generated brand mentions in 10+ major publications.
Education
B.A. Marketing
University of Texas at Austin
Certifications
- Google Analytics Individual Qualification
- HubSpot Content Marketing Certification
- SEMrush Content Marketing Certification