Professional Summary
Senior Graphic Designer with 9 years of experience creating user-centric design systems and brand identities for digital products. Specialises in conducting user research, delivering measurable usability improvements, and aligning creative strategy with business goals. Recognised for designing and delivering cohesive visual ecosystems that elevate brand perception and enhance user engagement.
Skills
- Marketing
- Communication
- Photoshop
- Illustrator
- Social Media
- Adobe Creative Suite
- Figma
- User Research
- Brand Strategy
- Design Systems
Experience
Senior Graphic Designer — GoMarble AI
- Designed and delivered a multi-platform brand identity that increased awareness by 40%.
- Conducted user research with 35 participants to validate onboarding flows, improving completion rates by 30%.
- Created design systems adopted across three product lines, streamlining handoffs to engineering.
- Collaborated with marketing to produce campaigns that generated 25% higher engagement than benchmarks.
- Facilitated cross-functional workshops that crystallised brand positioning and visual guidelines.
Visual Designer — E11EVEN TECHNOLOGIES
- Developed mobile-first interfaces that reduced bounce rates by 22% through iterative prototyping.
- Launched a design mentorship programme that upskilled junior designers and improved team retention.
- Introduced user testing rituals that surfaced insights and accelerated design validation cycles.
- Crafted investor pitch decks that secured $5M in funding, aligning visuals with strategic narratives.
- Standardised design artefacts across teams, reducing misalignment and rework on deliverables.
Senior Graphic Designer — Bluethread Brands
- Led end-to-end design for e-commerce launches that drove 200K+ visits in the first month.
- Mentored junior designers through branding projects, fostering a culture of critique and iteration.
- Implemented feedback loops that connected customer insights to creative briefs, raising satisfaction scores.
- Presented quarterly design reviews to stakeholders, translating creative work into measurable KPIs.
- Optimised asset production workflows, cutting turnaround times by 25% without compromising quality.
Education
M.F.A. Design
National University of Singapore
Certifications
- Adobe Certified Expert (ACE)
- Nielsen Norman Group UX Certification