Professional Summary
Sales Development Representative with over 3 years of experience generating qualified leads for B2B technology companies. Specialises in account-based outreach, utilising sales enablement tools and CRM analytics to improve pipeline conversion rates. Currently supporting a €1M ARR territory with a 40% lead-to-opportunity conversion rate.
Skills
- CRM
- Communication
- Marketing
- Salesforce
- GO
- .Net
- Social Media
- Leadership
- Account Management
- Sales Enablement
- Cold Outreach
Experience
Sales Development Representative — THIS IS PRIME
- Drove €400k in new ARR by qualifying leads through multi-channel outreach cadences.
- Shortened lead response time from 24 hours to 2 hours via automated workflows and alerts.
- Expanded target account list from 150 to 220 high-value prospects using firmographic criteria.
- Achieved 40% lead-to-opportunity conversion rate through personalised email and LinkedIn sequences.
- Collaborated with marketing to optimise nurture streams based on pipeline feedback.
Sales Intern — Page Personnel
- Qualified 150+ inbound leads monthly while maintaining CRM hygiene for the sales team.
- Assisted with account research that contributed to a £900k 12-month pipeline for senior reps.
- Ran weekly competitor analysis sessions that informed sales strategy and objection handling.
- Co-developed LinkedIn outreach playbooks that increased connect rates by 35%.
- Shadowed senior AEs on demos to learn conversion tactics and territory management.
Education
B.S. Marketing
University of Michigan
Certifications
- Salesforce Certified Administrator
- HubSpot Inbound Sales Certification
Languages
English, German