- Communication
- Agile
- SQL
- Marketing
- Excel
- Data Analysis
- Project Management
- Stakeholder Management
- Scrum
- Leadership
- Python
- Jira
- Tableau
- User Story Mapping
- Customer Journey Mapping
- Partnered with product management to define KPIs for two new consumer platforms, resulting in a 40% increase in user engagement within six months.
- Facilitated agile ceremonies and improved team velocity by 25% through better-defined user stories and acceptance criteria.
- Created Tableau dashboards that visualised funnel drop-off points, directly informing a conversion optimisation sprint.
- Synthesised behavioural analytics and market research to support go/no-go recommendations for three regional launches.
- Designed and executed stakeholder workshops to align roadmaps across engineering, marketing, and customer success.
- Collaborated with data science to develop propensity models that personalised 1M+ monthly email sends, increasing open rates by 35%.
- Standardised reporting on acquisition and retention metrics across executive dashboards, reducing ad-hoc report requests by 60%.
- Led cross-functional sprints that decomposed strategic initiatives into measurable MVPs, keeping releases on schedule with stakeholder expectations.
- Mentored junior analysts on SQL best practices and self-service dashboard creation, lifting team analytics fluency.
- Conducted regular customer interviews to validate feature hypotheses, ensuring backlog prioritisation was grounded in user needs.
- Certified Business Analysis Professional (CBAP)
- Agile Certified Practitioner (PMI-ACP)