Sales Assistant Jobs (2026) — Salary, Cities & Top Employers

Salary analysis

💰 Salary analysis

Salary data based on 541 positions with reported compensation (16% of all Sales Assistant listings).

10th percentile

£18,000

25th percentile

£25,437

Median (50th)

£26,000

75th percentile

£30,000

90th percentile

£30,000

Average salary: £26,084

In-demand skills

🎯 In-Demand skills

Most frequently requested skills in Sales Assistant job descriptions, ranked by mention frequency.

Customer Service

Warehouse

Excel

Logistics

By city

🌎 Salary & Jobs by city

Compare Sales Assistant opportunities across 20 cities. Click any city for detailed market analysis.

City	Jobs ▼	Median Salary	Salary Range	Remote %	Companies	New (7d)
London	348	£28,910	£26,000 – £30,000	–	15	102
Manchester	104	£25,437	£25,437 – £28,000	–	15	56
Glasgow	62	£26,066	£22,845 – £30,000	–	15	23
Berlin	58	$26,000	$25,437 – $30,000	–	15	3
dubai	48	–	–	2%	15	9
Hamburg	48	€35,000	€35,000 – €35,000	–	15	4
Edinburgh	45	£25,437	£25,437 – £27,718	–	15	12
Belfast	38	$26,000	$25,437 – $30,000	–	15	15
United Kingdom	34	£22,000	£22,000 – £22,000	–	3	5
Birmingham	34	£29,000	£27,280 – £30,000	–	15	13
München	29	€45,000	€45,000 – €45,000	–	15	2
Bristol	25	£25,437	£25,437 – £25,438	–	15	12
Ellesmere Port, Cheshire	24	$26,000	$25,437 – $30,000	–	8	1
Reading, Berkshire	23	£30,000	£30,000 – £30,000	–	13	3
Leeds	22	£30,000	£26,500 – £30,000	–	14	10
Stuttgart	22	$26,000	$25,437 – $30,000	–	12	0
Carlisle, Cumbria	20	£27,048	£26,000 – £28,097	–	8	6
Newcastle upon Tyne	20	£28,000	£28,000 – £28,000	–	9	1
Inverness, Highland	20	£13,218	£13,218 – £16,273	–	9	3
Liverpool	17	£30,000	£30,000 – £30,000	–	10	6

Top employers

🏢 Top employers

15 companies with the most Sales Assistant openings globally.

Kurt Geiger 124 jobs

WHSmith 51 jobs

Footasylum 30 jobs

Blackwater Recruitment Ltd 25 jobs

AkzoNobel 23 jobs

Decathlon 23 jobs

J Barbour And Sons 20 jobs

Charles Tyrwhitt 19 jobs

Cotswold Outdoor Group Ltd 17 jobs

PerZukunft Arbeitsvermittlung GmbH&Co.KG 16 jobs

The Entertainer 16 jobs

Smyths Toys 14 jobs

Geographic distribution

🌐 Where Sales Assistants work

United Kingdom 2,243 jobs Germany 803 jobs United States 228 jobs UAE 78 jobs India 13 jobs Saudi Arabia 3 jobs

Sales Assistant Job Market Overview (2026)

The Sales Assistant job market is steadily growing, with 3,368 open positions tracked across 20 cities worldwide. In the past 30 days alone, 2,021 new positions were posted (872 in the last week), indicating strong and consistent demand from employers.

Compensation Landscape

The median salary for Sales Assistant positions is £26,000, with the middle 50% of earners making between £25,437 and £30,000. Top earners (90th percentile) command £30,000 or more. Note that 84% of listings do not disclose salary, so actual compensation may differ in some markets. The highest-paying city is München at €45,000 median, while Inverness, Highland offers £13,218.

Skills That Get You Hired

Based on analysis of job descriptions, the most in-demand skills for Sales Assistant roles are Customer Service, Warehouse, Excel, and Logistics. Including these keywords in your resume and cover letter can significantly improve your ATS match rate and interview chances.

How to Apply

Start by reviewing our Sales Assistant resume example to see what top candidates include. Pair it with a strong cover letter tailored to your target company. Then use JobsChat AI to search all 3,368 positions and get matched based on your experience, preferred location, and salary expectations.

Related roles

Sales Representative → Cashier → Store Protection Specialist → Assistant Store Manager → Account Executive →