Professional Summary
Data Analyst with 5 years of experience focusing on marketing analytics and data storytelling. Proven ability to build dashboards that drive executive decisions and improve campaign ROI. Strong SQL and Power BI skills with a knack for translating complex data sets into clear insights.
Skills
- SQL
- Power Bi
- Excel
- Python
- Data Analysis
- Communication
- Tableau
- Marketing
- Data Visualization
- SAP
- Leadership
- Azure
- Google Analytics
- R
- Statistics
Experience
Data Analyst — Arcana
- Designed a marketing performance dashboard in Power BI that reduced reporting cycle time by 75%.
- Automated weekly email reports with R and Google Sheets, freeing up 10 hours of analyst time each week.
- Collaborated with the product team to define and track key feature adoption metrics across 2M monthly users.
- Built SQL pipelines that cleaned and merged data from HubSpot, Google Analytics, and custom attribution models.
- Presented quarterly insights to the CMO and board, linking spend to pipeline velocity and conversion rates.
Reporting Analyst — Forage AI
- Created real-time dashboards in Tableau that surfaced customer churn signals for the retention team.
- Optimized attribution models using Python and statistical testing, resulting in a 15% increase in paid ROI.
- Standardized KPI reporting across 5 product lines, ensuring stakeholders had consistent data for decision-making.
- Mentored junior analysts on SQL best practices and data visualization principles.
- Led monthly cross-functional deep dives that connected product usage data to revenue outcomes.
Education
M.S. Computer Science
ETH Zurich
Certifications
- Certified Analytics Professional
- Google Data Analytics Professional Certificate
Languages
English, Hindi